Branding & design, web site, marketing material
Southern Amphibious Services
Southern Amphibious was a new business providing a mobile valet service to car and yacht owners. It’s a highly competitive sector, so a “me too” identity just wouldn’t deliver the customers the firm wished to target – those wealthier clients whose cars and yachts are a connection to their youths, and the younger generation of petrol heads who want their race-tuned coupés to look as crisp as they perform.
Our response was to funk-up their valet offer. To refer to the firm’s different markets on land and sea, we chose an amphibian – a specially drawn bright green and orange tree frog – as the logo device, then contrasted its youthful playfulness with stylish high-end photography and sleek graphics on leaflets, signage and other marketing materials.
To make the website more customer friendly, we added an online booking facility and, as a playful note, created a Flash ‘rev counter’ animation for the navigation buttons.
Southern Amphibious was a new business providing a mobile valet service to car and yacht owners. It’s a highly competitive sector, so a “me too” identity just wouldn’t deliver the customers the firm wished to target – those wealthier clients whose cars and yachts are a connection to their youths, and the younger generation of petrol heads who want their race-tuned coupés to look as crisp as they perform.
Our response was to funk-up their valet offer. To refer to the firm’s different markets on land and sea, we chose an amphibian – a specially drawn bright green and orange tree frog – as the logo device, then contrasted its youthful playfulness with stylish high-end photography and sleek graphics on leaflets, signage and other marketing materials.
To make the website more customer friendly, we added an online booking facility and, as a playful note, created a Flash ‘rev counter’ animation for the navigation buttons.
Branding & design
Website
Marketing material
Website
Marketing material
“Mobile valets tend to look the same, so we wanted to be different, in a way that would appeal to a very specific clientele.”
Matthew Daly
Owner
Matthew Daly
Owner